Audience Targeting and Messaging

Message Received Loud and Clear

Spitfire Strategies has a rule we live by: when it comes to messaging, one size does not fit all. Knowing what to say and who to say it to are undeniable cornerstones of an effective strategic communications plan. Unfortunately, these two pieces of the puzzle are often the hardest ones to figure out. No nonprofit organization has the resources to waste on scattershot communications strategies. Effective messaging is about sharpening the focus and making a few strong points that key audiences will remember and act upon.

Spitfire’s Audience Targeting and Messaging training helps participants learn how to determine which audiences they need to reach, craft tailored messages that will resonate with these audiences, and how to erase the term “general public” from their vocabulary.

Audience Targeting and Messaging complements and expands upon specific sections of the Smart Chart™ and gives participants a more in-depth look at the audience segmenting and messaging process. We make the process of developing messages simpler, more efficient, more effective, and a lot more fun by breaking it all down into simple steps.

Participants leave the training with a deeper understanding of:

• Who they need to reach with their message. Participants are shown how to select a very narrow, targeted audience – one that reflects the goal they are trying to achieve and will be most likely to respond to their call to action.
• Why it’s important to know what their audience cares about. Messages that take into account the values and core concerns of the target audience are most effective and are most likely to move that audience to act.
• How to create concise, compelling message points that will resonate with their target audience. Good messaging has no more than four main points, and Spitfire introduces participants to our easy-to-use messaging tool that will have participants messaging like the pros in no time.
• What not to do. Messaging isn’t just about what to do to message effectively. We walk participants through the “sins of messaging” – communications killers that weaken a message and make it harder to persuade an audience to act – so that none of our clients wastes a dime on ineffective messaging.

Everyone from beginners to experienced communications professionals will benefit from analyzing their target audiences, tailoring messages and working through the strategic choices that successful communications requires. After this training, you will know what it takes to persuade any audience, and you’ll never look at an advertisement in the same way.

Contact: Dennis Poplin – 202.293.6200 x. 226 – This e-mail address is being protected from spambots. You need JavaScript enabled to view it.