Issue 17 - Sep-Oct 2011
Change is constant. Every day, organizations must find ways to adapt to changing roles, shifting circumstances and evolving technologies. To successfully keep up with it all, organizations must adjust their communications efforts to meet these changes. Keep reading for strategies that will help your organization navigate the coming political winds as the 2012 elections draw closer. We've also got tips for putting Facebook's makeover to work for you and fun insights on side-stepping the pitfalls of celebrities while using their star power to move your issue forward.
|Good to Great - Blazing the Trail to Election Day|
|Web 2.What? When Like Just Isn't Enough: Facebook Changes|
|Reach Out and Influence Someone - How to Use - Not Abuse a Celebrity Spokesperson|
Good to Great
Smart Strategies for Success
Blazing the Trail to Election Day
A year from today, we will be in the homestretch of the coming election cycle, overwhelmed by candidate ads and election media coverage. To help nonprofits get ready for Election Day 2012, we launched this guide to election season.
Our first article was crafted to help you determine whether Election Day 2012 matters to your organization - either because the issue you focus on is affected by government policy or because your organization receives government funding. Here, we'll explore how you determine which races matter most as you become increasingly more "election aware."
This information will enable you to lay the groundwork to ensure the issues you care most about are a part of the public conversation during election season.
Check out the Jan/Feb issue of Spitfire Sparks to learn how to put this research to work for you.
Cracking the Code on the Latest Trends and Tools
When Like Just Isn't Enough: Facebook Changesby Jaymie Gustafson - Director and Phoebe Kilgour - Account Coordinator
Each season seems to bring changes to Facebook. The social networking site's most recent transformation includes major shifts in functionality that have left many organizations wondering how they can most effectively leverage these changes. Here are some tips to help you continue to reach and engage your target audiences - and track your success.
Despite the recent Facebook updates, one rule continues to hold true - before attempting to engage social media audiences, you must define your objectives and be clear about what you are using social media to achieve. Are you trying to incite action from your audience, build a community of support or have another goal in mind? The answers to these questions should inform how you use Facebook's changes to effectively engage your target audiences.
Facebook remains an important social media platform and by following these tips you can continue to maximize its reach to your organization's benefit.
Reach Out and Influence Someone
Tips to Spread Your Message
How to Use - Not Abuse - a Celebrity Spokesperson
Everyone pays attention to celebrities. Even if you are not tempted by the tabloids at the supermarket, it is hard to avoid stealing a glance at the latest gossip. We are drawn in by the familiar faces, the makeup and the lifestyle most of us cannot afford.
Hollywood may have a progressive bias, but few celebrities turn into activists for a cause. Those that do, however, can have great impact - some for better, like Wyclef Jean's efforts for post-earthquake Haiti, and some for worse, such as Kanye West's bizarre outburst during a televised fundraiser for Katrina victims.
Here are a few lessons for using - and not abusing - celebrities in your advocacy:
A celebrity champion can help push an issue to the forefront of people's minds and provide the momentum you need to achieve real change. As you weigh whether and how to engage a celebrity in your advocacy campaign, don't let the glitz and glam stop you from making smart choices that protect your organization and advance your cause.
|Spitfire Strategies is dedicated to helping nonprofits and foundations create and implement high impact communications programs to achieve their social change goals. To learn more, visit www.SpitfireStrategies.com.|
By A Web Design